SPECULATION ABOUT THE POWER AND THE INFLUENCE OF SOCIAL MEDIA .
Ruth A.Harper says "The list of social media tools could probably run for paragraphs,and todays technology changes so raidly that industries ,including corporations and news media ,can barely keep up".source:http://www.studentpulse.com/articles/202/the-social-media-revolution-exploring-the-impact-on-journalism-and-news-media-organizations
This has increasingly become a problematic issue as todays audience choose what to read and also that believes that it should add content to what is being suggested.The shift whereby news or information is distributed to the audience to consume it has shifted and giving a platform to what is currently known as the social media revolution.
But this does not necessarly mean that journalism is dead.This is the new movement where journalism is affected by public opinion which is a democratic movement whereby people have a say.This has contributed in giving people a chance to become journalists of their own where they can communicate news stories on Facebook,Twitter and other platforms of social networks.
"We also take a close look on how social media will have an impact on businesses over the next decade and what skills do businesses need to improve to take advantage".
We firstly focus on the evolution of corporate communication.Social media has changed and also has revolutionized corporate communication.And also has changed how public relations campaigns or programme are distributed and mearsured.Not like traditional method of pure output,social media has gave a platform of which it forces corporate communications to shift to a dialogue in which stakeholders and not only companies have the message over companies.Social media is regarded as a revolutionery communications tool that has quickly changed the way in which public relations is practiced ,And also becoming an integral part of coporate communications for many companies and also offering public relations practioners new options fo each and every aspect of the corporate communication process.This process has allowed companies to communicate directly and instantly with their stakeholders.
Add your comment do you believe in the social media revolution.Do you like how social media has given a chance for people to have their own say on particular issues.And do you believe that social media is taking over and what are your views on how business is practiced in relation to social media.
source:www.googleimages.com/traditionalmediavssocialmedia
social media is taking over ferom social media and is changing how PR is practised though that may be so I feel traditional media could not be kicked to the curb just yet
ReplyDeleteI agree with you Siphosethu Mhlauli it is shown that truely social media is taking over and remains a fact to those who do not believe in this.
ReplyDeleteTechnology developments have led to the creation of various social media, businesses realised this and have used this to their advantage. It offers direct interaction with organisations and their audience, thus giving Public Relations a good communication tool. Good blog!
ReplyDeleteand now companies are learning to take advantage of the power of social media to reshape their relationships with ther costomers and other important audinces, social media taking over indeed.
ReplyDeleteWhich is a smart move that social media has shifted the practice of PR.
DeleteInterest post i must say and social media is making PRPs work more simpler and faster to get a large diverse audience.
ReplyDeleteThank you for the compliment and I agree with you that it has made the PRP's work more simpler and faster.
Deleteyeah its true because today we get everything that we want in social media. we do not see a use to buy newspapers and megazines.
ReplyDeletesocial media have taken so much control on people's lives
ReplyDeletesocail media has now been given to us as a platform for us to now being able to share our thoughts without depending on the media as gatekeepers.
ReplyDeleteIt has created a diverse world of commentary and giving people a chance to voice out their opinions.
DeleteSocial media made things easier for the PRPs to send out messages to the mass audience and they can get immediate feedback.
ReplyDeleteWith social media we can now do whatever we want at any time, things are now easier.
ReplyDelete